UAE market entry for food producers
From Central Europe to Gulf shelves
I find importers and distributors in the United Arab Emirates for Central European makers of better-for-you food, and stay involved until the orders repeat. You pay a commission only on orders the importer has paid.
What your product would sell for in Dubai
Enter your export price per unit. The calculation uses typical assumptions for freight, duty and margins.
How the shelf price is built
10.3× vs your export price
Export price
EXW or FCA
€1.00
Arabic sticker
0.03 € per unit
€1.03
Freight and insurance to Dubai
+10 %
€1.13
5 % duty and customs clearance
+10 % in total
€1.25
Importer margin
25 % of their selling price
€1.66
Retailer margin
30 % of the price before VAT
€2.37
UAE VAT
+5 %
€2.49
These rates are typical assumptions; reality varies by importer and retailer. Chilled or air freight raises the price.
Two ways to work together
Commission brokerage
No upfront fee
- I shortlist importers that fit your category, price level and sales channels.
- Before I approach anyone, I name them to you by email and you confirm.
- I present your products, arrange samples and follow up until the first order.
- The importer orders from you and pays you directly. Goods and money never pass through me.
- Commission only on invoices the importer has paid, under a short written agreement. Non-exclusive.
I send the exact terms after our first call.
UAE readiness check
Paid analysis, optional
Before we approach importers, I check what will and will not work for your products in the UAE.
- Ingredients and labelling against UAE rules, including Arabic text and halal questions
- Shelf life and transport in Gulf summer heat
- Estimated shelf price against local competitors
- Which products to lead with
- A shortlist of suitable importers
Price on request. Results within 10 working days of receiving your documents.
For importers and distributors in the UAE
I introduce Central European producers of better-for-you food who are ready to export. The current focus is healthy snacks, organic gluten-free bakery and crispbreads.
- You buy directly from the producer at their export price. I add no margin and you pay me nothing.
- English specifications, certificates, export price lists and pallet data before the first meeting.
- Samples for your buying team, in person when I am in Dubai.
- One contact in English for both sides.
Who stands behind Linden & Palm
I am Daniel Brož. I grew up in Dubai and studied politics and economics at Charles University in Prague, so I know both worlds first hand.
My background is in corporate finance. That is why every proposal starts with the shelf price and the costs behind it.
I work with a small number of producers at a time. You always deal with me directly, and I stay involved until the orders repeat.
The linden is the tree of Central Europe. The palm belongs to the Gulf.
Send me a few lines about your products
I usually reply within two working days.